Untangling Searchable and Experiential Quality Responses to Counterfeits
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- Laxman Narasimhan & Kannan Srinivasan & K. Sudhir, 2015. "Editorial —Marketing Science in Emerging Markets," Marketing Science, INFORMS, vol. 34(4), pages 473-479, July.
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More about this item
Keywordscounterfeit; emerging markets; searchable quality; experiential quality; signaling; two-dimensional vertical differentiation;
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