Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships
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- Attila Ambrus & Emilio Calvano & Markus Reisinger, 2016. "Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships," American Economic Journal: Microeconomics, American Economic Association, vol. 8(3), pages 189-222, August.
- Attila Ambrus & Emilio Calvano & Markus Reisinger, 2014. "Either or Both Competition: A "Two-sided" Theory of Advertising with Overlapping Viewerships," CSEF Working Papers 378, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
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More about this item
JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2014-02-02 (Industrial Competition)
- NEP-MKT-2014-02-02 (Marketing)
- NEP-NET-2014-02-02 (Network Economics)
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