Strategies to Fight Ad-sponsored Rivals
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Cited by:
- Ramon Casadesus-Masanell & Gastón Llanes, 2011.
"Mixed Source,"
Management Science, INFORMS, vol. 57(7), pages 1212-1230, July.
- Ramon Casadesus-Masanell & Gaston Llanes, 2009. "Mixed Source," Working Papers 09-06, NET Institute, revised Sep 2009.
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More about this item
Keywords
Strategy; Business models; Tactics; Ad-sponsored; Subscription-based;All these keywords.
JEL classification:
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MIC-2009-09-26 (Microeconomics)
- NEP-MKT-2009-09-26 (Marketing)
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