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Regulation of Television advertising

  • Simon P. Anderson

    ()

Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity of programming by curtailing revenues from programs. They may also decrease program net quality (including the direct benefit to viewers). Restricting advertising of particular products (such as cigarettes) likely reflects paternalistic altruism, but restrictions may be less efficient than appropriate taxes.

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File URL: http://www.virginia.edu/economics/RePEc/vir/virpap/papers/virpap363.pdf
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Paper provided by University of Virginia, Department of Economics in its series Virginia Economics Online Papers with number 363.

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Length: 30 pages
Date of creation: Aug 2005
Date of revision:
Handle: RePEc:vir:virpap:363
Contact details of provider: Web page: http://www.virginia.edu/economics/home.html

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