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Two-sided Markets, Pricing, and Network Effects

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  • Pavan, Alessandro
  • Jullien, Bruno
  • Rysman, Marc

Abstract

The chapter has 9 sections, covering the theory of two-sided markets and related empirical work. Section 1 introduces the reader to the literature. Section 2 covers the case of markets dominated by a single monopolistic firm. Section 3 discusses the theoretical literature on competition for the market, focusing on pricing strategies that firms may follow to prevent entry. Section 4 discusses pricing in markets in which multiple platforms are active and serve both sides. Section 5 presents alternative models of platform competition. Section 6 discusses richer matching protocols whereby platforms price- discriminate by granting access only to a subset of the participating agents from the other side and discusses the related literature on matching design. Section 7 discusses identification in empirical work. Section 8 discusses estimation in empirical work. Finally, Section 9 concludes.

Suggested Citation

  • Pavan, Alessandro & Jullien, Bruno & Rysman, Marc, 2021. "Two-sided Markets, Pricing, and Network Effects," CEPR Discussion Papers 16480, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:16480
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    Cited by:

    1. de Cornière, Alexandre & Mantovani, Andrea & Shekhar, Shiva, 2023. "Third-Degree Price Discrimination in Two-Sided Markets," TSE Working Papers 23-1464, Toulouse School of Economics (TSE).
    2. McCalman, Phillip, 2022. "Trade policy with FANG's (aka trade policy and multi-sided platforms)," Journal of International Economics, Elsevier, vol. 138(C).
    3. Christian Bach & Robert Edwards & Christian Jaag, 2023. "Postal Platform Pricing with Limited Consumer Attention," Working Papers 202318, University of Liverpool, Department of Economics.
    4. Guillaume Monchambert, 2023. "Pricing of myopic multi-sided platforms: theory and application to carpooling," Working Papers halshs-03980205, HAL.
    5. Alexandre de Cornière & Andrea Mantovani & Shiva Shekhar & Alexandre de Cornière, 2023. "Third-Degree Price Discrimination in Two-Sided Markets," CESifo Working Paper Series 10618, CESifo.
    6. Kazakova, E. & Sandomirskaia, M. & Suvorov, A. & Khazhgerieva, A. & Shavshin, R., 2023. "Platforms, online labor markets, and crowdsourcing. Part 1. Traditional online labor market," Journal of the New Economic Association, New Economic Association, vol. 60(3), pages 120-148.
    7. Giovannetti, Emanuele & Siciliani, Paolo, 2023. "Platform Competition and Incumbency Advantage under Heterogeneous Lock-in effects," Information Economics and Policy, Elsevier, vol. 63(C).

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