The Effects of Introducing Advertising in Pay TV: A Model of Asymmetric Competition between Pay TV and Free TV
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- Dietl Helmut & Lin Panlang & Lang Markus, 2023. "The Effects of Introducing Advertising in Pay TV: A Model of Asymmetric Competition between Pay TV and Free TV," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 23(1), pages 291-326, January.
- Helmut Dietl & Markus Lang & Panlang Lin, 2012. "The Effects of Introducing Advertising in Pay TV: A Model of Asymmetric Competition between Pay TV and Free TV," Working Papers 0153, University of Zurich, Institute for Strategy and Business Economics (ISU).
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Cited by:
- Emilio Calvano & Michele Polo, 2020.
"Strategic Differentiation by Business Models: Free-To-Air and Pay-TV,"
The Economic Journal, Royal Economic Society, vol. 130(625), pages 50-64.
- Emilio Calvano & Mihele Polo, 2016. "Strategic Differentiation by Business Models: Free-to-Air and Pay-TV," CSEF Working Papers 438, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 07 Nov 2017.
- Dietl, Helmut & Lang, Markus & Lin, Panlang, 2013.
"Advertising pricing models in media markets: Lump-sum versus per-consumer charges,"
Information Economics and Policy, Elsevier, vol. 25(4), pages 257-271.
- Helmut Dietl & Markus Lang & Panlang Lin, 2012. "Advertising Pricing Models in Media Markets: Lump-Sum versus Per-Consumer Charges," Working Papers 0157, University of Zurich, Institute for Strategy and Business Economics (ISU).
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More about this item
Keywords
Manufacturing network; Manufacturing plant; Global operations management; Lead factory; Knowledge transfer;All these keywords.
JEL classification:
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2012-10-13 (Industrial Competition)
- NEP-CUL-2012-10-13 (Cultural Economics)
- NEP-MKT-2012-10-13 (Marketing)
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