News Aggregators and Competition Among Newspapers in the Internet
We study how the presence of a news aggregator affects quality choices of newspapers competing on the Internet. To provide a microfoundation for the role of the aggregator, we build a model of multiple issues where each newspaper chooses quality on each issue. This model captures the "business-stealing effect" and the "readership expansion effect" of the aggregator. We find that the presence of the aggregator leads newspapers to specialize in news coverage, changes quality choices from strategic substitutes to strategic complements and is likely to increase the quality of newspapers and social welfare, with an ambiguous effect on newspapers’ profits.
|Date of creation:||01 Apr 2013|
|Date of revision:||16 Jul 2014|
|Publication status:||Published in American Economic Journal: Microeconomics, 2016.|
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