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Local News Online: Aggregators, Geo-Targeting and the Market for Local News

We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience.

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Paper provided by Hunter College Department of Economics in its series Economics Working Paper Archive at Hunter College with number 443.

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Date of creation: 2014
Handle: RePEc:htr:hcecon:443
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