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Local News Online: Aggregators, Geo‐Targeting and the Market for Local News

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  • Lisa M. George
  • Christiaan Hogendorn

Abstract

We examine how placement of geo‐targeted local news links on Google News affected local news consumption. Using a sample of news visits by 36,876 U.S. households before and after a Google News design change, we find that aggregation increased the level and share of local news consumed online. Magnitudes are modest: consumption of local news among heavy Google News users rose by 25% after the redesign, but from a low base. Geo‐targeting increased weekly consumption variety and reduced concentration among local outlets but did not raise overall consumption variety, suggesting that aggregators play a limited role in product discovery.

Suggested Citation

  • Lisa M. George & Christiaan Hogendorn, 2020. "Local News Online: Aggregators, Geo‐Targeting and the Market for Local News," Journal of Industrial Economics, Wiley Blackwell, vol. 68(4), pages 780-818, December.
  • Handle: RePEc:bla:jindec:v:68:y:2020:i:4:p:780-818
    DOI: 10.1111/joie.12245
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