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Two-part tariff competition between two-sided platforms

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  • Reisinger, Markus

Abstract

Two-sided market models in which platforms compete in two-part tariffs, i.e., a subscription and a per-transaction fee, are often plagued by a continuum of equilibria. This paper incorporates heterogeneous trading behavior of agents into the existing framework. We show that this natural and realistic extension yields a unique equilibrium that has several reasonable properties. The equilibrium stays unique as the heterogeneity vanishes, thereby selecting a unique equilibrium from the continuum that exists under homogeneous trading behavior. We show that this equilibrium differs from equilibria obtained through other selection criteria. The analysis also provides novel empirical predictions.

Suggested Citation

  • Reisinger, Markus, 2014. "Two-part tariff competition between two-sided platforms," European Economic Review, Elsevier, vol. 68(C), pages 168-180.
    • Handle: RePEc:eee:eecrev:v:68:y:2014:i:c:p:168-180
    DOI: 10.1016/j.euroecorev.2014.03.005
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    Cited by:

    1. Taeki Min & Kyung Jin Min & Hyung Jun Kim, 2024. "Equilibrium pricing structure in a differentiated duopoly: uniform vs. two-part pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(6), pages 527-541, December.
    2. Bruno Jullien & Alessandro Pavan & Marc Rysman, 2021. "Two-sided markets, pricing, and network effects," Post-Print hal-03828345, HAL.
    3. Belleflamme, Paul & Omrani, Nessrine & Peitz, Martin, 2015. "The economics of crowdfunding platforms," Information Economics and Policy, Elsevier, vol. 33(C), pages 11-28.
    4. Jullien, Bruno & Sand-Zantman, Wilfried, 2021. "The Economics of Platforms: A Theory Guide for Competition Policy," Information Economics and Policy, Elsevier, vol. 54(C).
    5. Zhou, Wenli & Liu, Huan & Cao, Ping & Wang, Yaolei, 2024. "Optimal pricing for on-demand service platforms with heterogeneous customer demand frequencies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
    6. Belleflamme, Paul & Peitz, Martin & Toulemonde, Eric, 2022. "The tension between market shares and profit under platform competition," International Journal of Industrial Organization, Elsevier, vol. 81(C).
    7. Man Wang & Honghui Deng & Keong G. Leong, 2023. "Innovation investment and subsidy strategy in two-sided market," Information Technology and Management, Springer, vol. 24(4), pages 337-351, December.
    8. Neaketa Chawla & Debasis Mondal, 2022. "Platform competition and price discrimination," Indian Economic Review, Springer, vol. 57(1), pages 1-21, June.
    9. Wenqing Wu & Xuan Huang & Yue Li & Chien-Chi Chu, 2018. "Optimal Quality Strategy and Matching Service on Crowdfunding Platforms," Sustainability, MDPI, vol. 10(4), pages 1-17, April.
    10. Jihwan Do & Nicolás Riquelme, 2024. "Information exchange through secret vertical contracts," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 78(3), pages 671-707, November.
    11. Belleflamme, Paul & Toulemonde, Eric, 2016. "Who benefits from increased competition among sellers on B2C platforms?," Research in Economics, Elsevier, vol. 70(4), pages 741-751.
    12. Chongqi Wu & Kunpeng Li & Tianqin Shi, 2017. "Supply chain coordination with two-part tariffs under information asymmetry," International Journal of Production Research, Taylor & Francis Journals, vol. 55(9), pages 2575-2589, May.
    13. Adachi, Takanori & Tremblay, Mark J., 2020. "Business-to-business bargaining in two-sided markets," European Economic Review, Elsevier, vol. 130(C).
    14. Yang Geng & Yulin Zhang & Jing Li, 2023. "Two-sided competition, platform services and online shopping market structure," Journal of Economics, Springer, vol. 138(2), pages 95-127, March.
    15. Böhme Enrico, 2016. "Second-Degree Price Discrimination on Two-Sided Markets," Review of Network Economics, De Gruyter, vol. 15(2), pages 91-115, June.
    16. Griva, Krina & Vettas, Nikolaos, 2015. "On two-part tariff competition in a homogeneous product duopoly," International Journal of Industrial Organization, Elsevier, vol. 41(C), pages 30-41.
    17. Kim, Soo Jin & Pal, Pallavi, 2025. "Quality differentiation and optimal pricing strategy in multi-sided markets," The Quarterly Review of Economics and Finance, Elsevier, vol. 99(C).
    18. Wang, Shiying & Chen, Huimiao & Wu, Desheng, 2019. "Regulating platform competition in two-sided markets under the O2O era," International Journal of Production Economics, Elsevier, vol. 215(C), pages 131-143.
    19. Ganfu Wang & Xingzheng Ai & Li Zhong, 2019. "Managing product variety on online platform: Consumer heterogeneity and diseconomies of scope," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-20, August.
    20. Shekhar, Shiva, 2017. "Homing choice and platform pricing strategy," DICE Discussion Papers 247, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    21. Shekhar Shiva, 2021. "Platform Pricing Choice: Exclusive Deals or Uniform Prices," Review of Network Economics, De Gruyter, vol. 20(3), pages 159-186, September.
    22. Huang, Wentao & Ding, Yanyan & Jian, Sisi, 2024. "Strategic coopetition among transportation service providers considering supply–demand congestion effects and asymmetric bargaining power," Transportation Research Part B: Methodological, Elsevier, vol. 188(C).
    23. Paul Belleflamme & Martin Peitz, 2018. "Platforms and network effects," Chapters, in: Luis C. Corchón & Marco A. Marini (ed.), Handbook of Game Theory and Industrial Organization, Volume II, chapter 11, pages 286-317, Edward Elgar Publishing.
    24. Lin, Xiaogang & Zhou, Yong-Wu & Xie, Wei & Zhong, Yuanguang & Cao, Bin, 2020. "Pricing and Product-bundling Strategies for E-commerce Platforms with Competition," European Journal of Operational Research, Elsevier, vol. 283(3), pages 1026-1039.
    25. Iñigo Herguera, 2021. "Competencia y regulación de (algunas) plataformas digitales en la UE," Working Papers 2021-10, FEDEA.

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    More about this item

    Keywords

    Two-sided markets; Equilibrium uniqueness; Heterogeneous trading behavior; Two-part tariffs;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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