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Quality differentiation and optimal pricing strategy in multi-sided markets

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  • Kim, Soo Jin
  • Pal, Pallavi

Abstract

This paper analyzes the generalized quality differentiation model in multi-sided markets with positive externalities, which leads to new insights into the optimal pricing structure of the firm. We find that quality differentiation for buyers affects not only the side involving differentiation but also the other side due to cross-side network externalities, thereby affecting the pricing structure of multi-sided firms. In addition, quality differentiation affects the strategic relationships among all the choice variables for the platform, enabling the platform to strategically use quality differentiation to increase its profits.

Suggested Citation

  • Kim, Soo Jin & Pal, Pallavi, 2025. "Quality differentiation and optimal pricing strategy in multi-sided markets," The Quarterly Review of Economics and Finance, Elsevier, vol. 99(C).
    • Handle: RePEc:eee:quaeco:v:99:y:2025:i:c:s1062976924001066
    DOI: 10.1016/j.qref.2024.101900
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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