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Tourist Services Consumer Satisfaction (Cruises)

Author

Listed:
  • Janetta Sirbu

    (‘Bogdan Voda‘ University Cluj-Napoca Romania)

Abstract

The study of consumer behavior determines an adequate knowledge of the concepts, ofthe tourism communication system, the steps necessary for research, information and influencingfactors: needs and desires, personality, lifestyle, attitudes and preferences of consumers. This workanalyzes the consumer travel behavior in the society Clasic International Cruisees by applying apassenger survey. The questionnaire was applied at the end of the stay for 400 passengers of thecruise during 07.03.2013 - 14.04.2013. Responses were interpreted in terms of statisticalknowledge and results are rendered on the sources of information about cruise ships traveling, pastexperience, courtesy and efficiency in solving all passengers desires, daily activities offered onboard, animators, schedule and efficiency of the Director of the cruise, the main entertainmentoptions, the diversity of performances, excursions held, services on board, cabin based analysis, thesupply of food in the restaurant, bar services, general opinions about and the degree of passengersexpectations that were accomplished.

Suggested Citation

  • Janetta Sirbu, 2013. "Tourist Services Consumer Satisfaction (Cruises)," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-40.
  • Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:40
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1520132/40.pdf
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    More about this item

    Keywords

    consumer; satisfaction; tourism; questionnaire;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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