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New Trends In The Advertising Policy Of Romanian And Ue Companies

Author

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  • Gherman Cristina

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Abstract

CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing. The biggest challenge the marketers have to face in a recession is the budgetary constraints. In this context more and more managers are considering the integration and the development of direct marketing activities in their organizations.

Suggested Citation

  • Gherman Cristina, 2010. "New Trends In The Advertising Policy Of Romanian And Ue Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 716-720, July.
  • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:716-720
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/112.pdf
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    More about this item

    Keywords

    direct marketing; mobile marketing; sms promotion; campaign;

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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