IDEAS home Printed from https://ideas.repec.org/p/wpa/wuwpmi/0303001.html
   My bibliography  Save this paper

O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis

Author

Listed:
  • Paulo Maçãs

    (University of Beira Interior)

  • João Leitão

    (University of Beira Interior)

  • Carlos Osório

    (University of Beira Interior)

Abstract

Resumo: O consumidor de um bem durável tem uma expectativa face ao momento futuro, que é caracterizada pelo usufruto de uma inovação do produto introduzida através da publicidade experimentável, a qual contribui para a diminuição do preço dos bens duráveis no momento actual. A expectativa de substituir o bem durável pelo seu sucedâneo inovado, no futuro, faz com que a curva da procura de consumidores de maior nível de rendimento se torne mais inclinada, ao passo que aquela que diz respeito aos consumidores de menor nível de rendimento se torna menos inclinada. Abstract: The consumer by facing the future generates an expectation characterised by the utility of a product innovation introduced through trialable advertising, which at present length of time squeezes down the durable price. The willingness to replace the durable in the future, on the one hand, increases the slope of the high income consumer demand curve and, on the other hand, decreases the slope of the low income consumer demand curve.

Suggested Citation

  • Paulo Maçãs & João Leitão & Carlos Osório, 2003. "O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis," Microeconomics 0303001, EconWPA.
  • Handle: RePEc:wpa:wuwpmi:0303001
    Note: Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 25 ; figures: included/request from author/draw your own
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    More about this item

    Keywords

    Durable Goods; Price; Trialable Advertising.;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wpa:wuwpmi:0303001. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA). General contact details of provider: https://econwpa.ub.uni-muenchen.de .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.