A Utility-Based Model of Sales with Informative Advertising
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- Sandro Shelegia & Chris M. Wilson, 2014. "A Utility-Based Model of Sales with Informative Advertising," Vienna Economics Papers 1406, University of Vienna, Department of Economics.
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More about this item
KeywordsSales; Price Dispersion; Advertising; Clearinghouse; Utility Space; Intra-personal; Price Discrimination; Two-Part Tari s; Bonus Packs; Package Size;
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-COM-2014-11-01 (Industrial Competition)
- NEP-MIC-2014-11-01 (Microeconomics)
- NEP-MKT-2014-11-01 (Marketing)
- NEP-UPT-2014-11-01 (Utility Models & Prospect Theory)
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