Covert Marketing: A Virtual Media Communication Vehicle
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References listed on IDEAS
- McGuire, William J, 1976. " Some Internal Psychological Factors Influencing Consumer Choice," Journal of Consumer Research, Oxford University Press, vol. 2(4), pages 302-319, March.
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KeywordsCovert Marketing; Advertising; Marketing-in-Disguise; India;
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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