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Advertising of Mamaia

Author

Listed:
  • Mihaela Simona Apostol

    ()

  • Adriana Anca Cristea

    ()

  • Tatiana Corina Dosescu

    ()

Abstract

The tourist leisure plays an important role in the development of a tourist destination. The tourist liveliness, a component of tourist leisure, may determine the enhance of tourists’ interest on a place, representing at the same time a diversification of recreation and advertising possibilities. Mamaia place is on the first place in the top of the largest places on the Romanian sea shore, being at the same time the oldest place of Romania. The development of tourist infrastructure and aggressive advertising of Mamaia place may re-launch this destination abroad. The advertising of events and the European fame on the accomplished advertising facilities may establish impact factors on the great tour-operators all over the world, interested in the offer of Mamaia Place.

Suggested Citation

  • Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015. "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 119-122, September.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:3:p:119-122
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    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol7-nr3-2015/Apostol_Cristea_Dosescu.pdf
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    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol7-nr3-2015/Apostol_Cristea_Dosescu.pdf
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    More about this item

    Keywords

    Tourism; liveliness; advertising; mass-media;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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