Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
This paper studies the origins of trademark registration in Spain and offers, for the first time, data across sectors and regions with a long-term perspective. In apparent contradiction to the slow path of industrialization and the economic backwardness of Spain between 1850 and the 1940s, empirical evidence on trademark registration suggests that, in this field, Spanish policies and Spanish firms seemed to be well ahead of other countries. Spain was among the pioneering countries in the Western world in having a state legislation protecting brand registration since 1850. Also, some Spanish regions and industrialized sectors adopted similar strategies to those of its European counterparts in terms of using consistently branding and registered trademarks. Our evidence suggests that firms seem to have used brands and marks, first to fight against fraud and imitation and second to add intangible assets to its products in order to endow them with persistent identity trends regarding origins or quality of the product that were difficult to replicate, as often happened with patents. This created and accumulated, over that period of time, a marketing knowledge among consumers, which may have been useful to maintain the competitiveness of some industrial districts and regions.
|Date of creation:||May 2009|
|Contact details of provider:|| Postal: Francisco Tomás y Valiente, 5, 28049 Madrid|
Web page: http://www.uam.es/departamentos/economicas/analecon/default.html
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Nuria Puig, 2003. "The Search for Identity: Spanish Perfume in the International Market," Business History, Taylor & Francis Journals, vol. 45(3), pages 90-118.
- Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
- Pérez, Paloma Fernández & Raposo, Núria Puig, 2007. "Bonsais in a Wild Forest? A Historical Interpretation of the Longevity of Large Spanish Family Firms," Revista de Historia Económica, Cambridge University Press, vol. 25(03), pages 459-497, January.
- Jose Luis Garcia Ruiz, 2007. "Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950-1975," Business History, Taylor & Francis Journals, vol. 49(3), pages 367-384.
- Duguid, Paul, 2003. "Developing the Brand: The Case of Alcohol, 1800–1880," Enterprise & Society, Cambridge University Press, vol. 4(03), pages 405-441, September.
- Schmalensee, Richard, 1982.
"Product Differentiation Advantages of Pioneering Brands,"
American Economic Review,
American Economic Association, vol. 72(3), pages 349-365, June.
- Schmalensee, Richard., 1980. "Product differentiation advantages of pioneering brands," Working papers 1140-80., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Teresa da Silva Lopes, 2002. "Brands and the Evolution of Multinationals in Alcoholic Beverages," Business History, Taylor & Francis Journals, vol. 44(3), pages 1-30.
- Lopes, Teresa da Silva, 2003. "The Growth and Survival of Multinationals in the Global Alcoholic Beverages Industry," Enterprise & Society, Cambridge University Press, vol. 4(04), pages 592-598, December.
- Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, 09.
- Ramello, Giovanni, 2006. "What's in a sign? Trademark law and enconomic theory," POLIS Working Papers 67, Institute of Public Policy and Public Choice - POLIS.
- da Silva Lopes, Teresa & Casson, Mark, 2007. "Entrepreneurship and the Development of Global Brands," Business History Review, Cambridge University Press, vol. 81(04), pages 651-680, December.
- Teresa da Silva Lopes & Mark Casson, 2007. "Entrepreneurship, Brands and the Development of Global Business," Working Papers 2, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
- Ramon Ramon Munoz, 2010. "Product differentiation and entry barriers: Mediterranean export firms in the American markets for olive oil prior to World War II," Business History, Taylor & Francis Journals, vol. 52(3), pages 390-416. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:uam:wpapeh:200901. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Patricio Sáiz)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.