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What'S In A Sign ? Trademark Law And Economic Theory

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  • Giovanni B. Ramello

Abstract

The aim of this paper is to summarize the extant theory as it relates to the economics of trademark, and to give some suggestions for further research with reference to distinct streams of literature. The proposed line of study inevitably looks at the complex relationship between signs and economics. Copyright 2006 The Authors Journal compilation © 2006 Blackwell Publishing Ltd.

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  • Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
  • Handle: RePEc:bla:jecsur:v:20:y:2006:i:4:p:547-565
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