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Interrelation between advertising efficiency and corporate sales

In: Proceedings of FIKUSZ '09

Author

Listed:
  • Ferenc KATONA

    () (Budapest Tech, Keleti Károly Faculty of Economics)

Abstract

Companies find it more and more critical to keep up with competition, responding to the every day challenges , forming competitive prices, answering the quickly changing demands of consumers and optimally using the possibilities of the short shelf life products. Companies do not consider it a real solution to increase efficiency via the reduction of costs for they practically have no reserves in this sphere. The solution may be a more effective and well-thought-out use of financial means, thus yielding more results in the sphere of marketing.

Suggested Citation

  • Ferenc KATONA, 2009. "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.), Proceedings of FIKUSZ '09, pages 99-108, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:sfyr09:99-108
    as

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    File URL: http://uni-obuda.hu/users/vecseya/RePEc/pkk/sfyr09/Katona_Ferenc.pdf
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    More about this item

    Keywords

    marketing; marketing-controlling; planning; advertisment efficiency;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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