Investigating human visual behavior by hidden Markov models in the design of marketing information
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Abstract
Suggested Citation
DOI: 10.1007/978-3-030-20148-7_22
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References listed on IDEAS
- Jerzy Grobelny & Rafal Michalski, 2017. "Applying hidden Markov models to visual activity analysis for simple digital control panel operations," WORking papers in Management Science (WORMS) WORMS/17/06, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Rafal Michalski & Jerzy Grobelny, 2016. "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS) WORMS/16/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- John Liechty & Rik Pieters & Michel Wedel, 2003. "Global and local covert visual attention: Evidence from a bayesian hidden markov model," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 519-541, December.
- Huddleston, Patricia T. & Behe, Bridget K. & Driesener, Carl & Minahan, S., 2018. "Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 85-93.
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Cited by:
- Jerzy Grobelny & Rafal Michalski & Gerhard-Wilhelm Weber, 2021. "Modeling human thinking about similarities by neuromatrices in the perspective of fuzzy logic," WORking papers in Management Science (WORMS) WORMS/21/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
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More about this item
Keywords
Eye-tracking; Cognitive modeling; Visual presentation; Digital signage; Advertisement; Human factors; Ergonomics;All these keywords.
JEL classification:
- C00 - Mathematical and Quantitative Methods - - General - - - General
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2020-06-22 (Experimental Economics)
- NEP-MKT-2020-06-22 (Marketing)
- NEP-NEU-2020-06-22 (Neuroeconomics)
- NEP-ORE-2020-06-22 (Operations Research)
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