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Global and local covert visual attention: Evidence from a bayesian hidden markov model

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  • John Liechty

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  • Rik Pieters
  • Michel Wedel

Abstract

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Suggested Citation

  • John Liechty & Rik Pieters & Michel Wedel, 2003. "Global and local covert visual attention: Evidence from a bayesian hidden markov model," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 519-541, December.
    • Handle: RePEc:spr:psycho:v:68:y:2003:i:4:p:519-541
    DOI: 10.1007/BF02295608
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    References listed on IDEAS

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    1. C. P. Robert & T. Rydén & D. M. Titterington, 2000. "Bayesian inference in hidden Markov models through the reversible jump Markov chain Monte Carlo method," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 62(1), pages 57-75.
    2. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
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    Cited by:

    1. John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "Website Morphing," Marketing Science, INFORMS, vol. 28(2), pages 202-223, 03-04.
    2. Ricardo Montoya & Oded Netzer & Kamel Jedidi, 2010. "Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability," Marketing Science, INFORMS, vol. 29(5), pages 909-924, 09-10.
    3. Erik Reichle & Jessica Nelson, 2003. "Local vs. global covert visual attention: Are two states necessary? Comment on Liechty et al., 2003," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 543-549, December.
    4. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
    5. Michel Wedel & Rik Pieters & John Liechty, 2003. "Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 557-562, December.
    6. Sam Hui & Eric Bradlow, 2012. "Bayesian multi-resolution spatial analysis with applications to marketing," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 419-452, December.
    7. Lemmens, A. & Croux, C. & Stremersch, S., 2012. "Dynamics in international market segmentation of new product growth," Other publications TiSEM 306086bd-670f-48d2-97d1-3, Tilburg University, School of Economics and Management.
    8. Peter Stüttgen & Peter Boatwright & Robert T. Monroe, 2012. "A Satisficing Choice Model," Marketing Science, INFORMS, vol. 31(6), pages 878-899, November.
    9. Ralf van der Lans & Rik Pieters & Michel Wedel, 2008. "—Competitive Brand Salience," Marketing Science, INFORMS, vol. 27(5), pages 922-931, 09-10.
    10. Krucien, Nicolas & Ryan, Mandy & Hermens, Frouke, 2017. "Visual attention in multi-attributes choices: What can eye-tracking tell us?," Journal of Economic Behavior & Organization, Elsevier, vol. 135(C), pages 251-267.
    11. Gary Feng, 2003. "From eye movement to cognition: Toward a general framework of inference comment on Liechty et al., 2003," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 551-556, December.
    12. V. Kumar & S. Sriram & Anita Luo & Pradeep K. Chintagunta, 2011. "Assessing the Effect of Marketing Investments in a Business Marketing Context," Marketing Science, INFORMS, vol. 30(5), pages 924-940, September.

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