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Global and local covert visual attention: Evidence from a bayesian hidden markov model

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  • John Liechty
  • Rik Pieters
  • Michel Wedel

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  • John Liechty & Rik Pieters & Michel Wedel, 2003. "Global and local covert visual attention: Evidence from a bayesian hidden markov model," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 519-541, December.
    • Handle: RePEc:spr:psycho:v:68:y:2003:i:4:p:519-541
    DOI: 10.1007/BF02295608
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    References listed on IDEAS

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    1. C. P. Robert & T. Rydén & D. M. Titterington, 2000. "Bayesian inference in hidden Markov models through the reversible jump Markov chain Monte Carlo method," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 62(1), pages 57-75.
    2. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
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