An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package
Author
Abstract
Suggested Citation
DOI: 10.1007/978-3-319-40250-5_41
Download full text from publisher
References listed on IDEAS
- Graham, Dan J. & Orquin, Jacob L. & Visschers, Vivianne H.M., 2012. "Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement," Food Policy, Elsevier, vol. 37(4), pages 378-382.
- Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Seo, Han-Seok & Zhang, Baoyue & Verbeke, Wim, 2015. "Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes," Ecological Economics, Elsevier, vol. 118(C), pages 215-225.
- Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Berna Haktanirlar Ulutas & N. Fırat Özkan & Rafał Michalski, 2020.
"Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations,"
Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 28(2), pages 761-777, June.
- Berna Ulutas & Firat Ozkan & Rafal Michalski, 2020. "Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations," WORking papers in Management Science (WORMS) WORMS/20/11, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Rafal Michalski & Jerzy Grobelny & Anna Bezdzietna, 2020. "Column versus tabular layout of paragraphs in message conveyance: visual processing study based on eye-tracking data," WORking papers in Management Science (WORMS) WORMS/20/19, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Jerzy Grobelny & Rafal Michalski, 2020. "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS) WORMS/20/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ellen J Van Loo & Carola Grebitus & Rodolfo M Nayga & Wim Verbeke & Jutta Roosen, 2018. "On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 40(4), pages 538-562, December.
- Aysegul Kanay & Denis Hilton & Laetitia Charalambides & Jean-Baptiste Corrégé & Eva Inaudi & Laurent Waroquier & Stéphane Cézéra, 2021. "Making the carbon basket count: Goal setting promotes sustainable consumption in a simulated online supermarket," Post-Print hal-03403040, HAL.
- Lefoll, Erwin & Günther, Isabel & Veronesi, Marcella, 2022. "Low Demand for Fair Trade Chocolate: Lack of Efficiency, Attention, Knowledge or Trust?," VfS Annual Conference 2022 (Basel): Big Data in Economics 264065, Verein für Socialpolitik / German Economic Association.
- Aaron Staples & Bridget K. Behe & Patricia Huddleston & Trey Malone, 2022. "What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 620-635, July.
- Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
- Chin-Tsai Lin & Chuan Lee & Wen-Yu Chen, 2007. "Using fuzzy analytic hierarchy process to evaluate service performance of a travel intermediary," The Service Industries Journal, Taylor & Francis Journals, vol. 29(3), pages 281-296, October.
- S Wheeler, 2006. "An analysis of combined arms teaming for the Australian defence force," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(11), pages 1279-1288, November.
- Oleg Uzhga-Rebrov & Peter Grabusts, 2023. "Methodology for Environmental Risk Analysis Based on Intuitionistic Fuzzy Values," Risks, MDPI, vol. 11(5), pages 1-22, May.
- Hughes, Warren R., 2009. "A statistical framework for strategic decision making with AHP: Probability assessment and Bayesian revision," Omega, Elsevier, vol. 37(2), pages 463-470, April.
- Reza Vaziri & Mehran Mohsenzadeh & Jafar Habibi, 2016. "TBDQ: A Pragmatic Task-Based Method to Data Quality Assessment and Improvement," PLOS ONE, Public Library of Science, vol. 11(5), pages 1-30, May.
- Necla Öztürk & Hakan Tozan & Özalp Vayvay, 2020. "A New Decision Model Approach for Health Technology Assessment and a Case Study for Dialysis Alternatives in Turkey," IJERPH, MDPI, vol. 17(10), pages 1-25, May.
- Cemal AKTÜRK & Sevinç GÜLSEÇEN, 2018. "Sipariş Teslim Tarihi Problemi İçin Çok Kriterli ve Çok Yöntemli Karar Destek Sistemi Önerisi," Istanbul Management Journal, Istanbul University Business School, vol. 29(84), pages 65-78, June.
- Ngan, Sue Lin & How, Bing Shen & Teng, Sin Yong & Promentilla, Michael Angelo B. & Yatim, Puan & Er, Ah Choy & Lam, Hon Loong, 2019. "Prioritization of sustainability indicators for promoting the circular economy: The case of developing countries," Renewable and Sustainable Energy Reviews, Elsevier, vol. 111(C), pages 314-331.
- Srinivas K. Reddy & Jay E. Aronson & Antonie Stam, 1998. "SPOT: Scheduling Programs Optimally for Television," Management Science, INFORMS, vol. 44(1), pages 83-102, January.
- Eric Sucky, 2006. "Kontraktlogistik—Ein stochastisch dynamischer Planungsansatz zur Logistikdienstleisterauswahl," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 17(2), pages 131-153, June.
- Bentes, Alexandre Veronese & Carneiro, Jorge & da Silva, Jorge Ferreira & Kimura, Herbert, 2012. "Multidimensional assessment of organizational performance: Integrating BSC and AHP," Journal of Business Research, Elsevier, vol. 65(12), pages 1790-1799.
- Banai, Reza, 2010. "Evaluation of land use-transportation systems with the Analytic Network Process," The Journal of Transport and Land Use, Center for Transportation Studies, University of Minnesota, vol. 3(1), pages 85-112.
- Jalilova, Gulnaz & Khadka, Chiranjeewee & Vacik, Harald, 2012. "Developing criteria and indicators for evaluating sustainable forest management: A case study in Kyrgyzstan," Forest Policy and Economics, Elsevier, vol. 21(C), pages 32-43.
- Chauvy, Remi & Meunier, Nicolas & Thomas, Diane & De Weireld, Guy, 2019. "Selecting emerging CO2 utilization products for short- to mid-term deployment," Applied Energy, Elsevier, vol. 236(C), pages 662-680.
- Amenta, Pietro & Lucadamo, Antonio & Marcarelli, Gabriella, 2021. "On the choice of weights for aggregating judgments in non-negotiable AHP group decision making," European Journal of Operational Research, Elsevier, vol. 288(1), pages 294-301.
More about this item
Keywords
Eye tracking; Digital product presentation; Package design; Digital signage; AHP;All these keywords.
JEL classification:
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ahh:wpaper:worms1614. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Kowalska-Pyzalska (email available below). General contact details of provider: https://edirc.repec.org/data/kbpwrpl.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.