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The role of mass media in modern democracy

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  • Camelia Pavel

    () (Dimitrie Cantemir Christian University, Faculty of Tourism and Commercial Management, Bucharest, Romania)

Abstract

Based on reviews of communication literature, the present paper intends to analyze the functions of mass media from the theoretical points of view. It is established through the findings that mass media plays a significant role in modern society. They bring about a general diffusion of knowledge about life in the world today, thus influencing many aspects of our social, political and economic patterns. Mass media has certain important functions to perform which include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization, entertainment, educating the masses, and mobilization as well.

Suggested Citation

  • Camelia Pavel, 2010. "The role of mass media in modern democracy," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, vol. 2(1), pages 106-112, June.
  • Handle: RePEc:dcc:adcect:v:2:y:2010:i:1:p:106-112
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    More about this item

    Keywords

    media; communication;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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