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Some Internet Marketing Approaches

Author

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  • Marius Adrian RÄ‚DUCEA

Abstract

€œ'Developing fast, the Romanian consumer is getting used to select his media†according to Cristian Parvan, Online Media manager for Zenith Media. Due to this fact, about one million users have changed their passive watching into exclusive searching the Internet in the past year. This comes as a reflective task both for advertising companies and for their customers.

Suggested Citation

  • Marius Adrian RÄ‚DUCEA, 2007. "Some Internet Marketing Approaches," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-15.
    • Handle: RePEc:alu:journl:v:2:y:2007:i:9:p:15
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    File URL: http://oeconomica.uab.ro/upload/lucrari/920072/15.pdf
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    More about this item

    Keywords

    on - line marketing; advertising; newsletter;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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