IDEAS home Printed from https://ideas.repec.org/a/sgm/resrep/v1i16y2013p123-134.html
   My bibliography  Save this article

Announcement as an advertisement on the example of Hungarian Internet job offers (Ogloszenie jako reklama na przykladzie wegierskich internetowych ofert pracy)

Author

Listed:
  • Agata Keller

    (Katedra Hungarystyki Uniwersytet Warszawski)

Abstract

Nowadays the advertisements are almost ubiquitous. Developement of the Internet opened way for new possibilities in advertising. In this article I tried to show that the online job offers are virtually commercials. It is visibile not only in applied linguistic and supralinguistic ways of persuasion but also in the identical goals of both the advertisements and the featured announcement, i.e. encouraging the readers to take specific actions, making the brand more popular and creating its positive image. The article was written on a basis of 1801 announcements published within three weeks at the turn of May and June 2013 on one of the Hungarian recruitment sites. Slightly over two-thirds of all the material was in Hungarian (1211 items). Most of the foreign language offers (590) was in English and I analyse them only in the paragraph about the advertisements’ visual side. Almost two-thirds (1119) of all of the offers were published by HR companies. The translations are all of my authorship.

Suggested Citation

  • Agata Keller, 2013. "Announcement as an advertisement on the example of Hungarian Internet job offers (Ogloszenie jako reklama na przykladzie wegierskich internetowych ofert pracy)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(16), pages 123-134.
    • Handle: RePEc:sgm:resrep:v:1:i:16:y:2013:p:123-134
    as

    Download full text from publisher

    File URL: http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/a._keller_0.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Human capital; kind of violence; violence in academic environment;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:resrep:v:1:i:16:y:2013:p:123-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.