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Social Media in Sports Decision-Making

In: Social Media in Sport Theory and Practice

Author

Listed:
  • Jessica R. Braunstein-Minkove
  • Ari Kim
  • Norm O’Reilly

Abstract

After reading this chapter, you will be able to do the following:Define decision-making, including the differences between programmed and nonprogrammed decisionsIdentify the steps in the Rational Decision-Making ProcessDiscuss the decision-making process from the perspective of a sport industry professionalIdentify the role that social media plays in informing the decision-making processDescribe ways in which primary data and secondary data can inform decisions regarding social media strategies and tacticsCompare the basic analytical approaches available to sport industry professionals to inform decision-making with and through social media

Suggested Citation

  • Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021. "Social Media in Sports Decision-Making," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 6, pages 139-166, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811237669_0006
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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