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What's in a Name? Price Variation in Sport Facility Naming Rights

Author

Listed:
  • Timothy DeSchriver

    (Department of Sport Management, University of Massachusetts, Amherst)

  • Paul E. Jensen

    (Drexel University)

Abstract

There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS) curves in the goods market. One puts the price level on the vertical axis (the P - y approach); the other plots the real interest rate on the vertical axis (the r - y approach). This paper develops the theoretical connections between these two approaches that permit one to tell a coherent dynamic story with the AD-AS model and also explores the conditions under which one approach or the other yields greater insight into the working of the model.

Suggested Citation

  • Timothy DeSchriver & Paul E. Jensen, 2003. "What's in a Name? Price Variation in Sport Facility Naming Rights," Eastern Economic Journal, Eastern Economic Association, vol. 29(3), pages 359-376, Summer.
  • Handle: RePEc:eej:eeconj:v:29:y:2003:i:3:p:359-376
    as

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    File URL: http://web.holycross.edu/RePEc/eej/Archive/Volume29/V29N3P359_376.pdf
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    References listed on IDEAS

    as
    1. James J. Heckman, 1976. "The Common Structure of Statistical Models of Truncation, Sample Selection and Limited Dependent Variables and a Simple Estimator for Such Models," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 5, number 4, pages 475-492, National Bureau of Economic Research, Inc.
    2. BK. Johnson & JC. Whitehead, 2000. "Value of public goods from sports stadiums: the CVM approach," Contemporary Economic Policy, Western Economic Association International, vol. 18(1), pages 48-58, January.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. McEvoy, Chad D. & Nagel, Mark S. & DeSchriver, Timothy D. & Brown, Matthew T., 2005. "Facility Age and Attendance in Major League Baseball," Sport Management Review, Elsevier, vol. 8(1), pages 19-41, May.
    2. Eva Marikova Leeds & Michael A. Leeds & Irina Pistolet, 2007. "A Stadium by Any Other Name," Journal of Sports Economics, , vol. 8(6), pages 581-595, December.
    3. Roger D. Blair & Jessica S. Haynes, 2009. "Comment on ``A Stadium by Any Other Name: The Value of Naming Rights''," Journal of Sports Economics, , vol. 10(2), pages 204-206, April.
    4. Chen, Kenneth K. & Zhang, James J., 2011. "Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework," Sport Management Review, Elsevier, vol. 14(2), pages 103-116, May.
    5. Eddy, Terry, 2014. "Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions," Sport Management Review, Elsevier, vol. 17(3), pages 362-375.

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    More about this item

    Keywords

    Advertising; Sports;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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