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Facility Age and Attendance in Major League Baseball

  • McEvoy, Chad D.
  • Nagel, Mark S.
  • DeSchriver, Timothy D.
  • Brown, Matthew T.
Registered author(s):

    Previous research on spectator attendance has shown that there is a "honeymoon effect" for new facilities in Major League Baseball. Little research, however, has been conducted examining the relationship between facility age and attendance throughout the life span of Major League Baseball facilities. In this study, social psychology literature covering marital satisfaction throughout the marital life cycle was used as a theoretical framework in an attempt to explain a potentially similar relationship between facility age and attendance in Major League Baseball. An economic demand model was created to examine the relationship between facility age and seasonal attendance in MLB from 1962 to 2001 (N = 950). Data indicated a statistically significant curvilinear relationship existed between facility age and attendance throughout the life span of a Major League Baseball facility. Highest attendances were found during the first years of the new facility, supporting previous studies' findings of a honeymoon effect, with the curve at its lowest attendance point in the 48th year in the facility, followed by rising attendance in the subsequent later years of the facility life span. Thus, there was statistical support for the hypothesis that attendance in Major League Baseball facilities was relatively similar to satisfaction levels of individuals over the life cycle of a marriage.

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    File URL: http://www.sciencedirect.com/science/article/pii/S1441352305700310
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    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 8 (2005)
    Issue (Month): 1 (May)
    Pages: 19-41

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    Handle: RePEc:eee:spomar:v:8:y:2005:i:1:p:19-41
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    1. Donald L. Alexander, 2001. "Major League Baseball: Monopoly Pricing and Profit-Maximizing Behavior," Journal of Sports Economics, , vol. 2(4), pages 341-355, November.
    2. McDonald, Mark & Rascher, Daniel, 2000. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," MPRA Paper 25739, University Library of Munich, Germany.
    3. Leo Kahane & Stephen Shmanske, 1997. "Team roster turnover and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 425-431.
    4. Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-24, October.
    5. Jennett, Nicholas I, 1984. "Attendances, Uncertainty of Outcome and Policy in Scottish League Football," Scottish Journal of Political Economy, Scottish Economic Society, vol. 31(2), pages 176-98, June.
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