Game Information, Local Heroes, And Their Effect On Attendance: The Case Of The Japanese Baseball League
Can professional sports teams develop their fan base and increase attendance by using players from their same hometown? In the Japanese Professional Baseball League, the starting pitcher is announced prior to the game in the Pacific League but not in the Central League. Considering characteristics of starting pitchers such as their hometown and salary, and comparing the Pacific and the Central League, I attempt to investigate how and to what extent the release of information concerning a starting pitcher prior to the game affects attendance. My major findings are as follows: (1) In the Pacific League, the salary of the home team’s starting pitcher is positively related to attendance, while that of the visiting team is not. (2) In the Central League, neither the salary of the home team’s starting pitcher nor that of the visiting team’s affect attendance. (3) In the case of the Pacific League, the positive effect of salary on attendance increases when the home team’s starting pitcher is from the same hometown.
|Date of creation:||28 Apr 2008|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://mpra.ub.uni-muenchen.de
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Moulton, Brent R, 1990. "An Illustration of a Pitfall in Estimating the Effects of Aggregate Variables on Micro Unit," The Review of Economics and Statistics, MIT Press, vol. 72(2), pages 334-38, May.
- Becker, Gary S., 1971. "The Economics of Discrimination," University of Chicago Press Economics Books, University of Chicago Press, edition 2, number 9780226041162.
- Gwartney, James & Haworth, Charles, 1974. "Employer Costs and Discrimination: The Case of Baseball," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 873-81, July/Aug..
- Andersen, Torben & La Croix, Sumner J, 1991. "Customer Racial Discrimination in Major League Baseball," Economic Inquiry, Western Economic Association International, vol. 29(4), pages 665-77, October.
- Martin B. Schmidt & David J. Berri, 2001. "Competitive Balance and Attendance: The Case of Major League Baseball," Journal of Sports Economics, , vol. 2(2), pages 145-167, May.
- Martin B. Schmidt & David J. Berri, 2004. "The Impact of Labor Strikes on Consumer Demand: An Application to Professional Sports," American Economic Review, American Economic Association, vol. 94(1), pages 344-357, March.
- Nardinelli, Clark & Simon, Curtis, 1990. "Customer Racial Discrimination in the Market for Memorabilia: The Case of Baseball," The Quarterly Journal of Economics, MIT Press, vol. 105(3), pages 575-95, August.
- La Croix, Sumner J & Kawaura, Akihiko, 1999. "Rule Changes and Competitive Balance in Japanese Professional Baseball," Economic Inquiry, Western Economic Association International, vol. 37(2), pages 353-68, April.
- Leo Kahane & Stephen Shmanske, 1997. "Team roster turnover and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 425-431.
- Eckard, E Woodrow, 2001. "Free Agency, Competitive Balance, and Diminishing Returns to Pennant Contention," Economic Inquiry, Western Economic Association International, vol. 39(3), pages 430-43, July.
- Eiji Yamamura & Inyong Shin, 2009. "Convergence, clustering and their effects on attendance in the Japan Professional Baseball League," Applied Economics, Taylor & Francis Journals, vol. 41(25), pages 3257-3265.
- Hoang, Ha & Rascher, Dan, 1999. "The NBA, Exit Discrimination, and Career Earnings," MPRA Paper 3542, University Library of Munich, Germany.
- Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-24, October.
When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:10303. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht)
If references are entirely missing, you can add them using this form.