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Game Information, Local Heroes, And Their Effect On Attendance: The Case Of The Japanese Baseball League

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  • yamamura, eiji

Abstract

Can professional sports teams develop their fan base and increase attendance by using players from their same hometown? In the Japanese Professional Baseball League, the starting pitcher is announced prior to the game in the Pacific League but not in the Central League. Considering characteristics of starting pitchers such as their hometown and salary, and comparing the Pacific and the Central League, I attempt to investigate how and to what extent the release of information concerning a starting pitcher prior to the game affects attendance. My major findings are as follows: (1) In the Pacific League, the salary of the home team’s starting pitcher is positively related to attendance, while that of the visiting team is not. (2) In the Central League, neither the salary of the home team’s starting pitcher nor that of the visiting team’s affect attendance. (3) In the case of the Pacific League, the positive effect of salary on attendance increases when the home team’s starting pitcher is from the same hometown.

Suggested Citation

  • yamamura, eiji, 2008. "Game Information, Local Heroes, And Their Effect On Attendance: The Case Of The Japanese Baseball League," MPRA Paper 10303, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:10303
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    File URL: https://mpra.ub.uni-muenchen.de/10303/1/MPRA_paper_10303.pdf
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    References listed on IDEAS

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    Cited by:

    1. Gregory A. Falls & Paul A. Natke, 2014. "College football attendance: a panel study of the Football Bowl Subdivision," Applied Economics, Taylor & Francis Journals, vol. 46(10), pages 1093-1107, April.
    2. Hayley Jang & Young Hoon Lee, 2016. "A Business Analysis of Asian Baseball Leagues," Asian Economic Policy Review, Japan Center for Economic Research, vol. 11(1), pages 95-112, January.
    3. Yamamura, Eiji, 2012. "Effect of the Fukushima accident on saving electricity: The case of the Japanese Professional Baseball League," MPRA Paper 42674, University Library of Munich, Germany.
    4. Yamamura, Eiji, 2014. "Identity, Nostalgia and Happiness among Migrants: The Case of the Kōshien High School Baseball Tournament in Japan," MPRA Paper 53776, University Library of Munich, Germany.

    More about this item

    Keywords

    GAME INFORMATION; SOCIAL NETWORK; BASEBALL;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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