The value of sporting success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics
We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.
|Date of creation:||2013|
|Contact details of provider:|| Postal: Universitätsstr. 14-16, 48143 Münster|
Phone: 02 51 / 83-2 29 10
Fax: 02 51 / 83-2 83 99
Web page: http://www.wiwi.uni-muenster.de/io/en/index.html
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Pamela Wicker, 2011. "Willingness-to-Pay in Non-Profit Sports Clubs," International Journal of Sport Finance, Fitness Information Technology, vol. 6(2), pages 155-169, May.
- Pablo Castellanos & Jaume GarcÃa & JosÃ© Manuel SÃ¡nchez, 2011. "The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?," Journal of Sports Economics, , vol. 12(4), pages 464-486, August.
- Bruce K. Johnson & Peter A. Groothuis & John C. Whitehead, 2001. "The Value of Public Goods Generated by a Major League Sports Team," Journal of Sports Economics, , vol. 2(1), pages 6-21, February.
- Carlsson, Fredrik & Martinsson, Peter, 2001. "Do Hypothetical and Actual Marginal Willingness to Pay Differ in Choice Experiments?: Application to the Valuation of the Environment," Journal of Environmental Economics and Management, Elsevier, vol. 41(2), pages 179-192, March.
- BK. Johnson & JC. Whitehead, 2000. "Value of public goods from sports stadiums: the CVM approach," Contemporary Economic Policy, Western Economic Association International, vol. 18(1), pages 48-58, 01.
- Steffen Rätzel & Joachim Weimann, 2006. "Der Maradona Effekt: Wie viel Wohlfahrt schafft die deutsche Nationalmannschaft?," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 7(2), pages 257-270, 05.
- Bruno S. Frey, 2008. "Happiness: A Revolution in Economics," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262062771.
- John Loomis & Thomas Brown & Beatrice Lucero & George Peterson, 1996. "Improving Validity Experiments of Contingent Valuation Methods: Results of Efforts to Reduce the Disparity of Hypothetical and Actual Willingness to Pay," Land Economics, University of Wisconsin Press, vol. 72(4), pages 450-461.
- Bruce K. Johnson & John C. Whitehead & Daniel S. Mason & Gordon J. Walker, 2007.
"Willingness To Pay For Amateur Sport And Recreation Programs,"
Contemporary Economic Policy,
Western Economic Association International, vol. 25(4), pages 553-564, October.
- Bruce K. Johnson & John C. Whitehead & Daniel S. Mason & Gordon J. Walker, 2006. "Willingness to Pay for Amateur Sport and Recreation Programs," Working Papers 06-14, Department of Economics, Appalachian State University.
- Wicker, Pamela & Prinz, Joachim & von Hanau, Tassilo, 2012. "Estimating the value of national sporting success," Sport Management Review, Elsevier, vol. 15(2), pages 200-210.
- Bruce K. Johnson & Peter A. Groothuis & John C. Whitehead, 2000. "“The Value of Public Goods Generated by a Major League Sports Team: The CVM Approach,”," Working Papers 0014, East Carolina University, Department of Economics. Full references (including those not matched with items on IDEAS)