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Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams

Author

Listed:
  • Pamela Wicker
  • John C. Whitehead
  • Bruce K. Johnson
  • Daniel S. Mason

Abstract

type="main" xml:id="coep12148-abs-0001"> This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness-to-pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness-to-pay—for attendees and nonattendees. Public goods are particularly relevant for reporting a positive willingness-to-pay. (JEL Z23, L83, H41)

Suggested Citation

  • Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
  • Handle: RePEc:bla:coecpo:v:34:y:2016:i:3:p:446-462
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    File URL: http://hdl.handle.net/10.1111/coep.2016.34.issue-3
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    References listed on IDEAS

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    1. Pamela Wicker, 2011. "Willingness-to-Pay in Non-Profit Sports Clubs," International Journal of Sport Finance, Fitness Information Technology, vol. 6(2), pages 155-169, May.
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    Cited by:

    1. repec:spr:jbecon:v:88:y:2018:i:6:d:10.1007_s11573-017-0877-1 is not listed on IDEAS
    2. repec:spr:schmbr:v:70:y:2018:i:1:d:10.1007_s41464-017-0044-9 is not listed on IDEAS
    3. repec:eee:spomar:v:20:y:2017:i:5:p:468-482 is not listed on IDEAS
    4. repec:taf:applec:v:49:y:2017:i:52:p:5287-5295 is not listed on IDEAS
    5. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2017. "The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach," Applied Economics, Taylor & Francis Journals, vol. 49(52), pages 5287-5295, November.
    6. repec:eee:spomar:v:20:y:2017:i:3:p:285-295 is not listed on IDEAS
    7. Karanfil, Fatih, 2017. "An empirical analysis of European football rivalries based on on-field performances," Sport Management Review, Elsevier, vol. 20(5), pages 468-482.

    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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