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The Effect of Sporting Success and Management Failure On Attendance Demand In The Bundesliga: A Revealed and Stated Preference Travel Cost Approach

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  • Pamela Wicker
  • John C. Whitehead
  • Bruce K. Johnson
  • Daniel S. Mason

Abstract

This study examines the private consumption benefits of sports attendance using revealed and stated preference data from 28 Football Bundesliga teams across three divisions. Survey respondents were presented with positive (sporting success) and negative (management failure) scenarios and asked for the number of game trips if each scenario occurred. The results of random effects Poisson models show that travel costs have a negative effect on the number of game trips in all three leagues, while the effect of ticket price is mixed. The weighted consumer surplus per game trip includes travel costs and ticket prices; it is €418 for first division, €280 for second division, and €427 for third division clubs. Consumer surplus per game trip changes by €37 (league 1), €44 (league 2), and €69 (league 3) if the positive scenario occurred and by €8, €0.32, and €-35 if the negative scenario occurred. Key Words: Contingent behaviour method; Travel cost method; Attendance demand; Consumer surplus; Bundesliga; Soccer

Suggested Citation

  • Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "The Effect of Sporting Success and Management Failure On Attendance Demand In The Bundesliga: A Revealed and Stated Preference Travel Cost Approach," Working Papers 16-02, Department of Economics, Appalachian State University, revised 2016.
    • Handle: RePEc:apl:wpaper:16-02
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    Cited by:

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    3. John C. Whitehead & Pamela Wicker, 2018. "Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias," Working Papers 18-06, Department of Economics, Appalachian State University.
    4. Chun-Chu Yeh & Cheng-Shen Lin & Chin-Huang Huang, 2018. "The Total Economic Value of Sport Tourism in Belt and Road Development—An Environmental Perspective," Sustainability, MDPI, vol. 10(4), pages 1-14, April.

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    More about this item

    Keywords

    contingent behaviour method; travel cost method; attendance demand; consumer surplus; bundesliga; soccer;
    All these keywords.

    JEL classification:

    • Z29 - Other Special Topics - - Sports Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis

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