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Game Outcome Uncertainty in the English Premier League

Author

Listed:
  • Dominik Schreyer
  • Sascha L. Schmidt
  • Benno Torgler

Abstract

Despite the increasing internationalization of marketing activities by professional sporting clubs, previous research exploring the role of game outcome uncertainty (GOU) in spectator demand has been exclusively conducted within national contexts. As a consequence, very little is known about the preferences of international television (TV) spectators watching games from abroad. Hence, this study analyzes all 571 English Premier League (EPL) games broadcast in Germany between the seasons 2011-2012 and 2015-2016 in order to explore whether TV demand for transnational football games is affected by GOU. In line with the prominent uncertainty of outcome hypothesis, the results of this analysis reveal a significant and positive relation between German EPL demand and GOU. This result, however, is not consistent for male and female spectators.

Suggested Citation

  • Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty in the English Premier League," Journal of Sports Economics, , vol. 19(5), pages 625-644, June.
  • Handle: RePEc:sae:jospec:v:19:y:2018:i:5:p:625-644
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    Citations

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    Cited by:

    1. J. James Reade & Dominik Schreyer & Carl Singleton, 2020. "Eliminating supportive crowds reduces referee bias," Economics Discussion Papers em-dp2020-25, Department of Economics, Reading University.
    2. J. James Reade & Dominik Schreyer & Carl Singleton, 2020. "Stadium attendance demand during the COVID-19 crisis: Early empirical evidence from Belarus," Economics Discussion Papers em-dp2020-20, Department of Economics, Reading University.
    3. J. James Reade & Dominik Schreyer & Carl Singleton, 2020. "Echoes: what happens when football is played behind closed doors?," Economics Discussion Papers em-dp2020-14, Department of Economics, Reading University.

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