IDEAS home Printed from https://ideas.repec.org/a/sae/jospec/v12y2011i3p253-283.html
   My bibliography  Save this article

When Going in Circles is Going Backward: Outcome Uncertainty in NASCAR

Author

Listed:
  • Jason P. Berkowitz

    (Department of Finance, UNC Charlotte, Charlotte, NC, USA)

  • Craig A. Depken II

    (Department of Economics, UNC Charlotte, Charlotte, NC, USA, cdepken@uncc.edu)

  • Dennis P. Wilson

    (Department of Economics, Western Kentucky University, Bowling Green, KY, USA)

Abstract

Using data from the 2007, 2008, and 2009 National Association for Stock Car Auto Racing (NASCAR) seasons, this article shows that the uncertainty of outcome hypothesis pertains to both race attendance and television audience, with the former only responding to season-level uncertainty and the latter responding to both race-level and season-level uncertainties. Counter to conventional wisdom, the price of gasoline and unemployment were unrelated to the reported level of attendance. Furthermore, NASCAR broadcasts lose audience when competing against other high-interest sporting events and declines in both television ratings and audience size during the NASCAR season were not unique to 2009. Overall, the empirical evidence suggests that declining competitive balance might have been the common factor that reduced both television audiences and race attendance during this period.

Suggested Citation

  • Jason P. Berkowitz & Craig A. Depken II & Dennis P. Wilson, 2011. "When Going in Circles is Going Backward: Outcome Uncertainty in NASCAR," Journal of Sports Economics, , vol. 12(3), pages 253-283, June.
  • Handle: RePEc:sae:jospec:v:12:y:2011:i:3:p:253-283
    as

    Download full text from publisher

    File URL: http://jse.sagepub.com/content/12/3/253.abstract
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Frick, Bernd & Humphreys, Brad, 2011. "Prize Structure and Performance: Evidence from NASCAR," Working Papers 2011-12, University of Alberta, Department of Economics.
    2. Young Hoon Lee & Jigyu Chung & Joonho Kang, 2012. "Ex Ante and Ex Post Expectation of Outcome Uncertainty and Television Viewership of a Baseball Game," Working Papers 1206, Research Institute for Market Economy, Sogang University.
    3. Tainsky, Scott & Kerwin, Shannon & Xu, Jie & Zhou, Yilun, 2014. "Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts," Sport Management Review, Elsevier, vol. 17(2), pages 190-204.
    4. Grimshaw Scott D. & Burwell Scott J., 2014. "Choosing the most popular NFL games in a local TV market," Journal of Quantitative Analysis in Sports, De Gruyter, vol. 10(3), pages 1-15, September.
    5. Grimshaw Scott D. & Sabin R. Paul & Willes Keith M., 2013. "Analysis of the NCAA Men’s Final Four TV audience," Journal of Quantitative Analysis in Sports, De Gruyter, vol. 9(2), pages 115-126, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jospec:v:12:y:2011:i:3:p:253-283. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.