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Reference-Dependent Preferences, Loss Aversion, And Live Game Attendance

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  • DENNIS COATES
  • BRAD R. HUMPHREYS
  • LI ZHOU

Abstract

type="main" xml:lang="en"> We develop a consumer choice model of live attendance at a sporting event with reference-dependent preferences. The predictions of the model motivate the “uncertainty of outcome hypothesis” (UOH) as well as fans' desire to see upsets and to simply see the home team win games, depending on the importance of the reference-dependent preferences and loss aversion. A critical review of previous empirical tests of the UOH reveals significant support for models with reference-dependent preferences, but less support for the UOH. New empirical evidence from Major League Baseball supports the loss aversion version of the model. (JEL L83, D12)

Suggested Citation

  • Dennis Coates & Brad R. Humphreys & Li Zhou, 2014. "Reference-Dependent Preferences, Loss Aversion, And Live Game Attendance," Economic Inquiry, Western Economic Association International, vol. 52(3), pages 959-973, July.
  • Handle: RePEc:bla:ecinqu:v:52:y:2014:i:3:p:959-973
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    File URL: http://hdl.handle.net/10.1111/ecin.12061
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    Cited by:

    1. Brad R. Humphreys & Levi Perez, 2017. "Loss Aversion, Upset Preference, and Sports Television Viewing Audience Size," Working Papers 17-30, Department of Economics, West Virginia University.
    2. Allen R. Sanderson & John J. Siegfried, 2015. "The Case for Paying College Athletes," Journal of Economic Perspectives, American Economic Association, vol. 29(1), pages 115-138, Winter.
    3. Babatunde Buraimo & Giuseppe Migali & Robert Simmons, 2016. "An Analysis of Consumer Response to Corruption: Italy's Calciopoli Scandal," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 78(1), pages 22-41, February.
    4. Petr A. Parshakov & Kseniya O. Baydina, 2017. "Brands or Uncertainty? An Empirical Test of the Uncertainty of Outcome Hypothesis in Russian Football," HSE Working papers WP BRP 163/EC/2017, National Research University Higher School of Economics.
    5. Budzinski, Oliver, 2017. "Four cases in sports competition policy: Baseball, judo, football, and motor racing," Ilmenau Economics Discussion Papers 109, Ilmenau University of Technology, Institute of Economics.
    6. Sung, Hojun & Mills, Brian M. & Tainsky, Scott, 2017. "From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets," Sport Management Review, Elsevier, vol. 20(2), pages 159-169.
    7. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    8. repec:eee:jeborg:v:145:y:2018:i:c:p:95-113 is not listed on IDEAS
    9. Besters, Lucas, 2018. "Economics of professional football," Other publications TiSEM d9e6b9b7-a17b-4665-9cca-1, Tilburg University, School of Economics and Management.
    10. repec:kap:revind:v:52:y:2018:i:2:d:10.1007_s11151-017-9590-z is not listed on IDEAS
    11. Humphreys, Brad & Zhou, Li, 2014. "The Louis-Schmelling Paradox and the League Standing Effect Reconsidered," Working Papers 2014-5, University of Alberta, Department of Economics.
    12. Humphreys, Brad R. & Zhou, Li, 2015. "Reference-dependent preferences, team relocations, and major league expansion," Journal of Economic Behavior & Organization, Elsevier, vol. 109(C), pages 10-25.
    13. Budzinski, Oliver, 2017. "Market-internal financial regulation in sports as an anticompetitive institution," Ilmenau Economics Discussion Papers 110, Ilmenau University of Technology, Institute of Economics.
    14. Franziska Prockl & Dirk Semmelroth, 2018. "Perception Versus Reality - Competitive Balance In Major League Soccer From 1996 – 2016," Working Papers Dissertations 36, Paderborn University, Faculty of Business Administration and Economics.
    15. Brad R. Humphreys & Thomas J. Miceli, 2016. "Outcome Uncertainty, Fan Travel, and Aggregate Attendance," Working Papers 16-26, Department of Economics, West Virginia University.
    16. Young Hoon Lee & Yongdai Kim & Sara Kim, 2016. "A Bias-Corrected Estimator of Competitive Balance in Sports Leagues," Working Papers 1611, Research Institute for Market Economy, Sogang University.
    17. Rudkin, Simon & Sharma, Abhijit, 2017. "The Impact of Football Attendance on Tourist Expenditures for the United Kingdom," MPRA Paper 81427, University Library of Munich, Germany.
    18. repec:eee:spomar:v:20:y:2017:i:3:p:296-308 is not listed on IDEAS

    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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