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Estimation of game-level attendance in major league soccer: Outcome uncertainty and absolute quality considerations

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  • Sung, Hojun
  • Mills, Brian M.

Abstract

Despite its continued growth, there are doubts about the sustainability of demand for Major League Soccer, which has a strong focus on superstar externalities through its designated player rules. Yet there is relatively limited research directly focusing on classical determinants of demand for league attendance. The authors set out to establish an estimate of the relative importance of relative quality – outcome uncertainty – and absolute quality in game attendance. They find that fans behave in ways more consistent with the loss aversion hypothesis than the uncertainty of outcome hypothesis, with considerable interest in both home and away team absolute quality.

Suggested Citation

  • Sung, Hojun & Mills, Brian M., 2018. "Estimation of game-level attendance in major league soccer: Outcome uncertainty and absolute quality considerations," Sport Management Review, Elsevier, vol. 21(5), pages 519-532.
    • Handle: RePEc:eee:spomar:v:21:y:2018:i:5:p:519-532
    DOI: 10.1016/j.smr.2017.12.002
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    Cited by:

    1. Franziska Prockl, 2018. "The Superstar Code - Deciphering Key Characteristics And Their Value," Working Papers Dissertations 38, Paderborn University, Faculty of Business Administration and Economics.
    2. Franziska Prockl & Dirk Semmelroth, 2018. "Perception Versus Reality - Competitive Balance In Major League Soccer From 1996 – 2016," Working Papers Dissertations 36, Paderborn University, Faculty of Business Administration and Economics.

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