Underdog consumption: An exploration into meanings and motives
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References listed on IDEAS
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- de Kervenoael, Ronan & Palmer, Mark & Hallsworth, Alan, 2013. "From the outside in: Consumer anti-choice and policy implications in the mobile gaming market," Telecommunications Policy, Elsevier, vol. 37(6), pages 439-449.
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More about this item
KeywordsAnti-consumption Creolization Counter-conformity Glocalization Identification Underdogs;
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