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Adoption barriers and resistance to sustainable solutions in the automotive sector

Author

Listed:
  • Wiedmann, Klaus-Peter
  • Hennigs, Nadine
  • Pankalla, Lars
  • Kassubek, Martin
  • Seegebarth, Barbara

Abstract

Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.

Suggested Citation

  • Wiedmann, Klaus-Peter & Hennigs, Nadine & Pankalla, Lars & Kassubek, Martin & Seegebarth, Barbara, 2011. "Adoption barriers and resistance to sustainable solutions in the automotive sector," Journal of Business Research, Elsevier, vol. 64(11), pages 1201-1206.
  • Handle: RePEc:eee:jbrese:v:64:y:2011:i:11:p:1201-1206
    DOI: 10.1016/j.jbusres.2011.06.023
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    References listed on IDEAS

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    Cited by:

    1. Gnann, Till & Plötz, Patrick, 2015. "A review of combined models for market diffusion of alternative fuel vehicles and their refueling infrastructure," Renewable and Sustainable Energy Reviews, Elsevier, vol. 47(C), pages 783-793.
    2. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    3. Zied Mani & Inès Chouk, 2018. "Les objets connectés dans la banque : quelles implications sur les comportements des consommateurs ?," Working Papers halshs-01678793, HAL.
    4. Miklós Antal & Ardjan Gazheli & Jeroen van den Bergh, 2012. "Behavioral Foundations of Sustainability Transitions," WWWforEurope Working Papers series 3, WWWforEurope.
    5. repec:wfo:wstudy:46424 is not listed on IDEAS
    6. Heidenreich, Sven & Kraemer, Tobias & Handrich, Matthias, 2016. "Satisfied and unwilling: Exploring cognitive and situational resistance to innovations," Journal of Business Research, Elsevier, vol. 69(7), pages 2440-2447.

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