User generated brands and their contribution to the diffusion of user innovations
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- Goeldner, Moritz & Herstatt, Cornelius, 2016. "Are patients and relatives the better innovators? The case of medical smartphone applications," Working Papers 91, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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KeywordsUser-generated brands; Product diffusion; Brand value; Innovation communities; User innovation;
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