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Underrated yet successful! A framework of invisible-disabled underdog entrepreneurs

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  • Bhardwaj, Shikha
  • Mahapatra, Diptiranjan
  • Behl, Abhishek
  • Pereira, Vijay
  • Shankar, Amit

Abstract

Despite evidence that invisible disability is pervasive, management research combining both disability and entrepreneurship strands has devoted scant attention to it. Based on challenge-based entrepreneurship theory, we attempt to close the gap in this emerging literature by conceptualizing an integrative framework juxtaposing underdog entrepreneurship and invisible disability. Using case study method, we investigate to find the journey including motivations and impediments faced by invisible-disabled underdog entrepreneurs. Findings of our enquiry suggest that there is an urgent need to accelerate invisible disability research toward a more productive exercise of mainstreaming them as a strategic asset in society. We conclude by indicating policy and managerial implications and finally, alluding to several potential research directions.

Suggested Citation

  • Bhardwaj, Shikha & Mahapatra, Diptiranjan & Behl, Abhishek & Pereira, Vijay & Shankar, Amit, 2023. "Underrated yet successful! A framework of invisible-disabled underdog entrepreneurs," Journal of Business Research, Elsevier, vol. 168(C).
    • Handle: RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323005581
    DOI: 10.1016/j.jbusres.2023.114199
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    1. Cheng, Zhiming & Wang, Haining & Yu, Xiaoyu & Zhang, Le, 2025. "From struggle to startup: How childhood socioeconomic status shapes entrepreneurial happiness," Economic Modelling, Elsevier, vol. 143(C).
    2. Arslan, Ahmad & Kamara, Samppa & Tian, Anna Yumiao & Rodgers, Peter & Kontkanen, Minnie, 2024. "Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context," Journal of Business Research, Elsevier, vol. 173(C).

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