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On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis

Author

Listed:
  • Kevin Alavy

    (futures sports + entertainment)

  • Alison Gaskell

    (futures sports + entertainment)

  • Stephanie Leach

    (Imperial College London, South Kensington campus)

  • Stefan Szymanski

    (City University London)

Abstract

This paper examines the relationship between the demand for English football on television and outcome uncertainty. It tests the uncertainty of outcome hypothesis by using minute-by-minute television viewership figures which avoids the problems encountered when estimating demand using match attendance. We find that although uncertainty matters, it is the progression of the match which drives viewership and as a draw looks increasingly likely, viewers are likely to switch channels. Games that end in victories have a higher average viewership than games that end in stalemates.

Suggested Citation

  • Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2010. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," International Journal of Sport Finance, Fitness Information Technology, vol. 5(2), pages 75-95, May.
  • Handle: RePEc:jsf:intjsf:v:5:y:2010:i:2:p:75-95
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    More about this item

    Keywords

    sports; soccer; football; competitive balance; television;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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