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Determinants of Demand for Televised Live Football: Features of the German National Football Team

Author

Listed:
  • Arne Feddersen

    (Department of Environmental and Business Economics, University of Southern Denmark, Esbjerg, Denmark, af@sam.sdu.dk)

  • Armin Rott

    (Institute for Media Economics, University of Hamburg and Hamburg Media School, Hamburg, Germany)

Abstract

This study analyzes all 216 broadcasts of the German national football team from January 1993 to June 2008 to identify which factors ensure the success of televised sport broadcasts. The results reveal that demand depends mostly on the type of match and its importance in a tournament context. Viewers prefer a national team with established star players and high-quality opponents. Factors unrelated to the sport, such as the kickoff time or weather, have some influence, but coaches and holidays are insignificant. Forecasts based on the proposed model can aid television broadcasters, sports rights agencies, advertisers, and media planners in determining the value of a particular broadcast.

Suggested Citation

  • Arne Feddersen & Armin Rott, 2011. "Determinants of Demand for Televised Live Football: Features of the German National Football Team," Journal of Sports Economics, , vol. 12(3), pages 352-369, June.
  • Handle: RePEc:sae:jospec:v:12:y:2011:i:3:p:352-369
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    Cited by:

    1. Giwoong Bae & Hye-jin Kim, 0. "The impact of online video highlights on TV audience ratings," Electronic Commerce Research, Springer, vol. 0, pages 1-21.
    2. Osokin, N. & van Reeth, D., 2019. "TV Broadcasting of Major Football Tournaments in Russia: Economic Context and Consumer Preferences," Journal of the New Economic Association, New Economic Association, vol. 41(1), pages 159-185.
    3. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    4. Alex Bryson & Giambattista Rossi & Rob Simmons, 2014. "The Migrant Wage Premium in Professional Football: A Superstar Effect?," Kyklos, Wiley Blackwell, vol. 67(1), pages 12-28, February.
    5. Morten Kringstad & Tor-Eirik Olsen & Tor Georg Jakobsen & Rasmus K. Storm & Nikolaj Schelde, 2021. "Match Experience at the Danish Women’s Soccer National A-Team Matches: An Explorative Study," Sustainability, MDPI, Open Access Journal, vol. 13(5), pages 1-20, March.
    6. Scoppa, Vincenzo, 2013. "Fatigue and Team Performance in Soccer: Evidence from the FIFA World Cup and the UEFA European Championship," IZA Discussion Papers 7519, Institute of Labor Economics (IZA).
    7. Raul Caruso & Francesco Addesa & Marco Di Domizio, 2019. "The Determinants of the TV Demand for Soccer: Empirical Evidence on Italian Serie A for the Period 2008-2015," Journal of Sports Economics, , vol. 20(1), pages 25-49, January.
    8. Grimshaw Scott D. & Sabin R. Paul & Willes Keith M., 2013. "Analysis of the NCAA Men’s Final Four TV audience," Journal of Quantitative Analysis in Sports, De Gruyter, vol. 9(2), pages 115-126, June.
    9. Tainsky, Scott & Kerwin, Shannon & Xu, Jie & Zhou, Yilun, 2014. "Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts," Sport Management Review, Elsevier, vol. 17(2), pages 190-204.
    10. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    11. Shoag, Daniel & Veuger, Stan, 2017. "Taking My Talents to South Beach (and Back)," Working Paper Series rwp17-019, Harvard University, John F. Kennedy School of Government.
    12. Brown, Katie M. & Salaga, Steven, 2018. "NCAA football television viewership: Product quality and consumer preference relative to market expectations," Sport Management Review, Elsevier, vol. 21(4), pages 377-390.
    13. Iuliia Naidenova & Petr Parshakov & Sofiia Paklina, 2020. "Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition," Journal of Happiness Studies, Springer, vol. 21(3), pages 1103-1116, March.
    14. Van Reeth, Daam, 2019. "Forecasting Tour de France TV audiences: A multi-country analysis," International Journal of Forecasting, Elsevier, vol. 35(2), pages 810-821.

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