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Elasticity of demand for Rugby League attendance and the impact of BskyB

Author

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  • Fiona Carmichael
  • Janet Millington
  • Roberts Simmons

Abstract

This note adds to the literature on price elasticity of demand for attendance at sports league fixtures using a cross-section study of English Rugby League for 1994/95. A price elasticity of demand of -0.57 we found. Impacts on attendance of live televising of matches by BSkyB are identified and uncertainty of outcome effects is shown.

Suggested Citation

  • Fiona Carmichael & Janet Millington & Roberts Simmons, 1999. "Elasticity of demand for Rugby League attendance and the impact of BskyB," Applied Economics Letters, Taylor & Francis Journals, vol. 6(12), pages 797-800.
  • Handle: RePEc:taf:apeclt:v:6:y:1999:i:12:p:797-800
    DOI: 10.1080/135048599352196
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    Citations

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    Cited by:

    1. Scott Tainsky & Monika Stodolska, 2010. "Population Migration and Team Loyalty in Professional Sports," Social Science Quarterly, Southwestern Social Science Association, vol. 91(3), pages 801-815.
    2. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    3. repec:bla:jrinsu:v:83:y:2016:i:4:p:877-912 is not listed on IDEAS
    4. D Forrest & R Simmons, 2005. "New issues in attendance demand: the case of the English football league," Working Papers 563356, Lancaster University Management School, Economics Department.
    5. Scott Tainsky & Jie Xu & Brian Mills & Steven Salaga, 2016. "How Success and Uncertainty Compel Interest in Related Goods: Playoff Probability and Out-of-Market Television Viewership in the National Football League," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 48(1), pages 29-43, February.
    6. repec:lan:wpaper:3604 is not listed on IDEAS
    7. repec:lan:wpaper:3710 is not listed on IDEAS
    8. repec:lan:wpaper:3995 is not listed on IDEAS
    9. Babatunde Buraimo, 2008. "Stadium attendance and television audience demand in English league football," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(6), pages 513-523.
    10. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.
    11. repec:lan:wpaper:3602 is not listed on IDEAS

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