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Elasticity of demand for Rugby League attendance and the impact of BskyB

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  • Fiona Carmichael
  • Janet Millington
  • Roberts Simmons

Abstract

This note adds to the literature on price elasticity of demand for attendance at sports league fixtures using a cross-section study of English Rugby League for 1994/95. A price elasticity of demand of -0.57 we found. Impacts on attendance of live televising of matches by BSkyB are identified and uncertainty of outcome effects is shown.

Suggested Citation

  • Fiona Carmichael & Janet Millington & Roberts Simmons, 1999. "Elasticity of demand for Rugby League attendance and the impact of BskyB," Applied Economics Letters, Taylor & Francis Journals, vol. 6(12), pages 797-800.
    • Handle: RePEc:taf:apeclt:v:6:y:1999:i:12:p:797-800
    DOI: 10.1080/135048599352196
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    References listed on IDEAS

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    1. Davis, Ken & Whittlesey, Norman K. & Huffaker, Ray G. & Butcher, Walter R. & Smith, Eldon D. & Francl, Terry & Smith, Katherine R. & Ravnholt, Eiler C. & Gantz, Eugene & Baquet, Alan E. & Skees, Jerry, 1994. "Letters," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 9(3), pages 1-5.
    2. John Goddard & Peter J. Sloane, 2005. "Economics of sport," Chapters, in: Simon W. Bowmaker (ed.), Economics Uncut, chapter 12, Edward Elgar Publishing.
    3. Mark Baimbridge & Samuel Cameron & Peter Dawson, 1995. "Satellite broadcasting and match attendance: the case of rugby league," Applied Economics Letters, Taylor & Francis Journals, vol. 2(10), pages 343-346.
    4. Michael Hynds & Ian Smith, 1994. "The demand for test match cricket," Applied Economics Letters, Taylor & Francis Journals, vol. 1(7), pages 103-106.
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