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Satellite broadcasting and match attendance: the case of rugby league

Author

Listed:
  • Mark Baimbridge
  • Samuel Cameron
  • Peter Dawson

Abstract

A recent development in the UK television industry has been the emergence of satellite and cable broadcasting. We examine the entrance of the BSkyB satellite network into the coverage of the first division of the rugby football league over the 1993-94 season. This paper extends the familiar model of sport attendance to incorporate the live television transmission of games which is found to exert a negative influence on attendance. Our result suggests considerable scope for future research in this neglected aspect of the factors affecting sport attendance.

Suggested Citation

  • Mark Baimbridge & Samuel Cameron & Peter Dawson, 1995. "Satellite broadcasting and match attendance: the case of rugby league," Applied Economics Letters, Taylor & Francis Journals, vol. 2(10), pages 343-346.
  • Handle: RePEc:taf:apeclt:v:2:y:1995:i:10:p:343-346
    DOI: 10.1080/758518985
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    Citations

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    Cited by:

    1. Roger G. Noll, 2007. "Broadcasting And Team Sports," Scottish Journal of Political Economy, Scottish Economic Society, vol. 54(3), pages 400-421, July.
    2. Pelnar, Gregory, 2007. "Antitrust Analysis of Sports Leagues," MPRA Paper 5382, University Library of Munich, Germany.
    3. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    4. D Forrest & R Simmons, 2005. "New issues in attendance demand: the case of the English football league," Working Papers 563356, Lancaster University Management School, Economics Department.
    5. Nicholas King & P. Dorian Owen & Rick Audas, 2012. "Playoff Uncertainty, Match Uncertainty and Attendance at Australian National Rugby League Matches," The Economic Record, The Economic Society of Australia, vol. 88(281), pages 262-277, June.
    6. repec:lan:wpaper:3604 is not listed on IDEAS
    7. repec:lan:wpaper:3710 is not listed on IDEAS
    8. repec:lan:wpaper:3995 is not listed on IDEAS
    9. Stephen Dobson & John Goddard & John Wilson, 2001. "League Structure and Match Attendances in English Rugby League," International Review of Applied Economics, Taylor & Francis Journals, vol. 15(3), pages 335-351.
    10. J. C. H. Jones & J. A. Schofield & D. E. A. Giles, 2000. "Our fans in the north: the demand for British Rugby League," Applied Economics, Taylor & Francis Journals, vol. 32(14), pages 1877-1887.
    11. Babatunde Buraimo, 2008. "Stadium attendance and television audience demand in English league football," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(6), pages 513-523.
    12. Yamamura, Eiji & Shin, Inyong, 2008. "The influence of a leader and social interaction on attendance: The case of the Japanese professional baseball league, 1952-2003," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(4), pages 1412-1426, August.
    13. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.
    14. repec:lan:wpaper:3602 is not listed on IDEAS

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