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The demand for test match cricket

Author

Listed:
  • Michael Hynds
  • Ian Smith

Abstract

Within an allocation of time framework, a demand function for test match cricket in Britain is estimated using 248 observations of daily attendances drawn from 52 matches over the period 1984 to 1992. We find that the time intensity of international cricket does have a mild deterrence effect on attendance as earnings rise. Consistent with other studies in the economics of sport, there is evidence that uncertainty of outcome augments demand. However, it is cricket, demographic and day specific, rather than economic, variables which account for most of the demand variation. The introduction in 1991 of test match cricket on Sundays added over 4000 spectators to total attendances.

Suggested Citation

  • Michael Hynds & Ian Smith, 1994. "The demand for test match cricket," Applied Economics Letters, Taylor & Francis Journals, vol. 1(7), pages 103-106.
  • Handle: RePEc:taf:apeclt:v:1:y:1994:i:7:p:103-106
    DOI: 10.1080/135048594358078
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    Cited by:

    1. Dominik Schreyer, 2019. "Football spectator no-show behaviour in the German Bundesliga," Applied Economics, Taylor & Francis Journals, vol. 51(45), pages 4882-4901, September.
    2. Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2010. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," International Journal of Sport Finance, Fitness Information Technology, vol. 5(2), pages 75-95, May.
    3. Robert Houston & Dennis Wilson, 2002. "Income, leisure and proficiency: an economic study of football performance," Applied Economics Letters, Taylor & Francis Journals, vol. 9(14), pages 939-943.
    4. Mark Baimbridge & Samuel Cameron & Peter Dawson, 1995. "Satellite broadcasting and match attendance: the case of rugby league," Applied Economics Letters, Taylor & Francis Journals, vol. 2(10), pages 343-346.
    5. David Paton & Andrew Cooke, 2005. "Attendance at County Cricket," Journal of Sports Economics, , vol. 6(1), pages 24-45, February.
    6. Tim Wallrafen & Tim Pawlowski & Christian Deutscher, 2019. "Substitution in Sports: The Case of Lower Division Football Attendance," Journal of Sports Economics, , vol. 20(3), pages 319-343, April.
    7. Mark Baimbridge, 1997. "Match attendance at Euro 96: was the crowd waving or drowning?," Applied Economics Letters, Taylor & Francis Journals, vol. 4(9), pages 555-558.
    8. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.
    9. J. C. H. Jones & J. A. Schofield & D. E. A. Giles, 2000. "Our fans in the north: the demand for British Rugby League," Applied Economics, Taylor & Francis Journals, vol. 32(14), pages 1877-1887.
    10. Fiona Carmichael & Janet Millington & Roberts Simmons, 1999. "Elasticity of demand for Rugby League attendance and the impact of BskyB," Applied Economics Letters, Taylor & Francis Journals, vol. 6(12), pages 797-800.
    11. Paresh Kumar Narayan & Russell Smyth, 2004. "The Race that Stops a Nation: The Demand for the Melbourne Cup," The Economic Record, The Economic Society of Australia, vol. 80(249), pages 193-207, June.
    12. Men-Andri Benz & Leif Brandes & Egon Franck, 2009. "Do Soccer Associations Really Spend On A Good Thing? Empirical Evidence On Heterogeneity In The Consumer Response To Match Uncertainty Of Outcome," Contemporary Economic Policy, Western Economic Association International, vol. 27(2), pages 216-235, 04.
    13. Tim Wallrafen & Georgios Nalbantis & Tim Pawlowski, 2022. "Competition and Fan Substitution Between Professional Sports Leagues," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 61(1), pages 21-43, August.
    14. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    15. Liam J. A. Lenten, 2009. "Unobserved Components in Competitive Balance and Match Attendances in the Australian Football League, 1945–2005: Where is all the Action Happening?," The Economic Record, The Economic Society of Australia, vol. 85(269), pages 181-196, June.
    16. Abhinav Sacheti & David Paton & Ian Gregory-Smith, 2016. "An Economic Analysis of Attendance Demand for One Day International Cricket," The Economic Record, The Economic Society of Australia, vol. 92(296), pages 121-136, March.
    17. Haruyoshi Ito & Jing Ai & Akihiko Ozawa, 2016. "Managing Weather Risks: The Case of J. League Soccer Teams in Japan," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 83(4), pages 877-912, December.
    18. David Paton & Andrew Cooke, 2011. "The Changing Demands of Leisure Time: The Emergence of Twenty20 Cricket," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 18, Edward Elgar Publishing.
    19. Bruce Morley & Dennis Thomas, 2007. "Attendance demand and core support: evidence from limited-overs cricket," Applied Economics, Taylor & Francis Journals, vol. 39(16), pages 2085-2097.

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