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The demand for test match cricket


  • Michael Hynds
  • Ian Smith


Within an allocation of time framework, a demand function for test match cricket in Britain is estimated using 248 observations of daily attendances drawn from 52 matches over the period 1984 to 1992. We find that the time intensity of international cricket does have a mild deterrence effect on attendance as earnings rise. Consistent with other studies in the economics of sport, there is evidence that uncertainty of outcome augments demand. However, it is cricket, demographic and day specific, rather than economic, variables which account for most of the demand variation. The introduction in 1991 of test match cricket on Sundays added over 4000 spectators to total attendances.

Suggested Citation

  • Michael Hynds & Ian Smith, 1994. "The demand for test match cricket," Applied Economics Letters, Taylor & Francis Journals, vol. 1(7), pages 103-106.
  • Handle: RePEc:taf:apeclt:v:1:y:1994:i:7:p:103-106 DOI: 10.1080/135048594358078

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    References listed on IDEAS

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    4. Friedman, Milton, 1977. "Nobel Lecture: Inflation and Unemployment," Journal of Political Economy, University of Chicago Press, vol. 85(3), pages 451-472, June.
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    7. Yi, Gang, 1992. "Inflation and price instability in China: Reply," China Economic Review, Elsevier, vol. 3(2), pages 219-223.
    8. Ram, Rati, 1985. "Level and Variability of Inflation: Time-Series and Cross-Section Evidence from 117 Countries," Economica, London School of Economics and Political Science, vol. 52(206), pages 209-223, May.
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    Cited by:

    1. Men-Andri Benz & Leif Brandes & Egon Franck, 2009. "Do Soccer Associations Really Spend On A Good Thing? Empirical Evidence On Heterogeneity In The Consumer Response To Match Uncertainty Of Outcome," Contemporary Economic Policy, Western Economic Association International, vol. 27(2), pages 216-235, 04.
    2. Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2010. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," International Journal of Sport Finance, Fitness Information Technology, vol. 5(2), pages 75-95, May.
    3. Budzinski, Oliver & Feddersen, Arne, 2015. "Grundlagen der Sportnachfrage: Theorie und Empirie der Einflussfaktoren auf die Zuschauernachfrage," Ilmenau Economics Discussion Papers 94, Ilmenau University of Technology, Institute of Economics.
    4. repec:bla:jrinsu:v:83:y:2016:i:4:p:877-912 is not listed on IDEAS
    5. David Paton & Andrew Cooke, 2011. "The Changing Demands of Leisure Time: The Emergence of Twenty20 Cricket," Chapters,in: Handbook on the Economics of Leisure, chapter 18 Edward Elgar Publishing.
    6. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.

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