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European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand

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  • Anthony Macedo
  • Marta Ferreira Dias
  • Paulo Reis Mourão

Abstract

Using stated preferences, this study estimates the determinants of television broadcast demand for current European men's club football competitions and a hypothetical European Super League. The results suggest that demand increases for most competitions with the consumer's level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. No support to the uncertainty-of-outcome hypothesis is found, as perceived competitive balance does not increase demand for most competitions. Conversely, the perception of quality of game played tends to be a more important driver of demand, influencing more competitions and having a larger impact.

Suggested Citation

  • Anthony Macedo & Marta Ferreira Dias & Paulo Reis Mourão, 2023. "European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand," Journal of Sports Economics, , vol. 24(5), pages 579-623, June.
    • Handle: RePEc:sae:jospec:v:24:y:2023:i:5:p:579-623
    DOI: 10.1177/15270025221143982
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    References listed on IDEAS

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