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Uncertainty of Outcome or Star Quality? Television Audience Demand for English Premier League Football

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  • Babatunde Buraimo
  • Rob Simmons

Abstract

This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Separating uncertainty of outcome effects by season, the results show that, at best, uncertainty of outcome had imprecise effects on audiences in earlier seasons, but zero effects in later seasons. Television audiences have evolved to exhibit preferences for talent. We suggest that the notion of a pure sporting contest in which uncertainty of outcome matters is no longer relevant and more important is the extent to which sports teams and leagues can increase the quality of the talent on show.

Suggested Citation

  • Babatunde Buraimo & Rob Simmons, 2015. "Uncertainty of Outcome or Star Quality? Television Audience Demand for English Premier League Football," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 22(3), pages 449-469, November.
  • Handle: RePEc:taf:ijecbs:v:22:y:2015:i:3:p:449-469
    DOI: 10.1080/13571516.2015.1010282
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    File URL: http://hdl.handle.net/10.1080/13571516.2015.1010282
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    References listed on IDEAS

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    1. Adam Cox, 2012. "Live Broadcasting, Gate Revenue, and Football Club Performance: Some Evidence," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 19(1), pages 75-98, February.
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    Cited by:

    1. Budzinski, Oliver & Pawlowski, Tim, 2014. "The behavioural economics of competitive balance: Implications for league policy and championship management," Ilmenau Economics Discussion Papers 89, Ilmenau University of Technology, Institute of Economics.
    2. Roberto Burguet & József Sákovics, 2016. "Bidding for Talent in Sport," Working Papers 902, Barcelona Graduate School of Economics.
    3. Petr A. Parshakov & Kseniya O. Baydina, 2017. "Brands or Uncertainty? An Empirical Test of the Uncertainty of Outcome Hypothesis in Russian Football," HSE Working papers WP BRP 163/EC/2017, National Research University Higher School of Economics.
    4. Caruso, Raul & Addesa, Francesco & Di Domizio, Marco, 2016. "The Determinants Of The TV Demand Of Soccer: Empirical Evidence On Italian Serie A For The Period 2008-2015," MPRA Paper 70189, University Library of Munich, Germany.
    5. Rudkin, Simon & Sharma, Abhijit, 2017. "The Impact of Football Attendance on Tourist Expenditures for the United Kingdom," MPRA Paper 81427, University Library of Munich, Germany.
    6. Krumer, Alex & Lechner, Michael, 2016. "Midweek Effect on Performance: Evidence from the German Soccer Bundesliga," Economics Working Paper Series 1609, University of St. Gallen, School of Economics and Political Science.
    7. Besters, Lucas, 2018. "Economics of professional football," Other publications TiSEM d9e6b9b7-a17b-4665-9cca-1, Tilburg University, School of Economics and Management.
    8. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.

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