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Consumer Demand for Telecasts of Tennis Matches in Germany

Author

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  • Mara Konjer
  • Henk Erik Meier
  • Katrin Wedeking

Abstract

The research presented here aims to fill the existing gap in empirical research on demand for individual sports. A unique data set on audiences for live broadcast tennis matches from Germany, as Europe’s biggest and most competitive TV market, is analyzed. The results indicate that canonical approaches of empirical sport economics can be fruitfully applied to individual sports. Consumers prefer prestigious competitions, relevant matches, highly ranked, and German players. The findings suggest that the German tennis industry needs to provide national tennis stars in order to revitalize the interest of major networks and audiences.

Suggested Citation

  • Mara Konjer & Henk Erik Meier & Katrin Wedeking, 2017. "Consumer Demand for Telecasts of Tennis Matches in Germany," Journal of Sports Economics, , vol. 18(4), pages 351-375, May.
    • Handle: RePEc:sae:jospec:v:18:y:2017:i:4:p:351-375
    DOI: 10.1177/1527002515577882
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    References listed on IDEAS

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    Cited by:

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    2. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    3. Oliver Budzinski & Arne Feddersen, 2020. "Measuring competitive balance in Formula One racing," Chapters, in: Plácido Rodríguez & Stefan Kesenne & Brad R. Humphreys (ed.), Outcome Uncertainty in Sporting Events, chapter 1, pages 5-26, Edward Elgar Publishing.
    4. Chmait, Nader & Robertson, Sam & Westerbeek, Hans & Eime, Rochelle & Sellitto, Carmine & Reid, Machar, 2020. "Tennis superstars: The relationship between star status and demand for tickets," Sport Management Review, Elsevier, vol. 23(2), pages 330-347.
    5. Dietl, Helmut & Özdemir, Anil & Rendall, Andrew, 2020. "The role of facial attractiveness in tennis TV-viewership," Sport Management Review, Elsevier, vol. 23(3), pages 521-535.

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