IDEAS home Printed from https://ideas.repec.org/a/oup/ecinqu/v39y2001i4p599-608.html
   My bibliography  Save this article

Racial Discrimination in Professional Basketball: Evidence from Nielsen Ratings

Author

Listed:
  • Kanazawa, Mark T
  • Funk, Jonas P

Abstract

Using data on Nielsen ratings for locally televised NBA basketball games, we find strong evidence that viewership increases when there is greater participation by white players. This finding controls for a wide variety of other factors that could systematically affect Nielsen ratings, and signifies the presence of customer discrimination in the market for NBA players. We also find that higher Nielsen ratings allow NBA teams to realize greater advertising revenues, meaning that the marginal revenue product of white players exceeds that of comparable black players. This factor explains much of the race-based salary gap that exists in professional basketball. Copyright 2001 by Oxford University Press.

Suggested Citation

  • Kanazawa, Mark T & Funk, Jonas P, 2001. "Racial Discrimination in Professional Basketball: Evidence from Nielsen Ratings," Economic Inquiry, Western Economic Association International, vol. 39(4), pages 599-608, October.
  • Handle: RePEc:oup:ecinqu:v:39:y:2001:i:4:p:599-608
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:ecinqu:v:39:y:2001:i:4:p:599-608. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press) or (Christopher F. Baum). General contact details of provider: http://edirc.repec.org/data/weaaaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.